
My inner Audrey Hepburn wannabe quickly identified with the call for “fewer, better things” Cuyana sings. I declared that I would only keep what truly sparked joy when I read Marie Kondo’s book on tidying up. New clothing start-ups are offering quality and timeless elegance so we can dress like Barak Obama – saving our mental space for real decisions. Thanks @cuyana @mmlafleur
Now, the Atlantic is on board. Elizabeth Cline (@elizabethcline) said most clothing is lucky to be worn 7 times before it is relegated to the back of the closet – forgotten.
I am a dopamine loving human. I get a sugar rush when I acquire a new item or find a great sale. It is a hard high to break. I also feel the pain of those expensive purchases so much more than the pleasure of a new item. I fell into the sale trap and the cheap, disposable clothing whirlwind, which led me to a closet of stuff that didn’t fit well, weather well, or make me look like the boss lady I was becoming.
So, after I “Marie Kondo-ed” my closet – aka gave away anything that didn’t #sparkjoy or look fantastic on me – I went to build a new, high quality wardrobe. The problem was, I hadn’t gotten rid of my aversion to spending big money and I still held my love of variety.
I should have used the high ticket value of these items to really ‘consider’ what I wanted and make sure I was getting the quality for which I was paying. However, I was new to the game of shopping for quality and timeless pieces so I made a couple expensive mistakes (the – Prada pumps that pinched my feet so hard that I fainted at my fiancé’s holiday party – mistakes)
I made the mistake of “turning off my brain” when I was making these purchases to avoid the pain of spending a lot – also known as loss aversion. I also didn’t realize that I get bored of things after seven wears. I had created a style of different and bold. I liked wearing something totally different every day and didn’t want to have a bland uniform.
So, instead of quality over quantity, I got quality and quantity – which is not good for the budget.
I have slowed down my acquisition of things overall now in an effort to encourage the 8th wear of an item that I love and fits me well. Once I prove that I really know what I want and that I will wear it for ‘years’ I am going for quality. It has been a learning process.